It’s becoming harder and harder to make the voice of your business heard across social media, not because your message is any less valuable but due to the sheer surge in popularity of platforms like Facebook and Twitter.
Combined with the noise and shift of such platforms to drive more paid posts, promotions and ads, organic reach – the kind you get from simply posting something to your page and waiting for your fans to see it – has inevitably dropped. Now that users have more to filter, they equally have a lower tolerance for doing that and the social networks know it.
There are many factors that combine to make for a popular post. Depending on your business culture and the type of audience you’re trying to attract, some factors will be more valuable than others. Even so, it still makes sense to understand all of the potential plays you can make.
Experimenting with your social media marketing posts helps you to see what your audience responds to and what puts them off your page. Over time this means you can craft just the right mix to perfect your posts.
Improve Your Facebook Posts:
- Light-hearted content geared towards entertainment value.- Strong visuals attract more attention. Memes can work well but need to be relevant, not just jumping on the bandwagon.
- Topical posts that relate what you do to current events or seasonality.
- Special offers, contests, or anything that casts your product/service in the light of saving page fans time and money.
Improve Your Twitter Posts: On Twitter, things are a little different. Think about these elements to craft the perfect Twitter post:
- Brief, to the point posts make most sense and attract more attention. Cluttering up your 140 characters is a sure fire way to have people ignore you.- Tantalizing headlines should be used when you want to drive clicks to your site. Think like a newspaper editor!
- Hashtags make your message more visible but should be used sparingly. One or two per tweet is enough.
- Quotes and one-liners can work well.
- Images can help to increase engagement but should be used in their own right (where the image is the point of the post, not an addition).
- Repetition is okay. Tweets are a drop in the ocean and easy to miss, so it’s worth posting the same piece again a few hours later to help followers catch it. Varying the content of your tweet will help to make your feed more interesting, however, even when you’re communicating the same link or idea.
More on: How to get more followers on Twitter
On both social networks, the timing of your posts is also vital. Knowing when fans will be around to view your content helps more people to catch it early on, driving the likes and shares that increase your reach. Again, you can test out posting at different times to see what works best for your business page.
Another quality that works well on both platforms is supporting a cause. If something you post, be it an offer or just a link to an article, supports a non-profit or some other selfless effort, fans will see that your page is about more than just selling them something.
Factor in as many of these ideas as you can for your posts across these two prominent platforms to ensure that you keep your social media fans and followers coming back for more. Once you hone your social media strategy, you can integrate other marketing tools to make your brand more memorable online like using a Vanity Phone Number (a mixture of numbers and letters designed to make your company’s marketing more memorable).
How Vanity Numbers Work?
Custom phone numbers are important to a business because they tend to generate a higher response rate from potential customers. More calls means more sales, so a business without a vanity phone number is missing an important page in the marketing playbook. A descriptive word is usually integrated into the number to explain what you do or how you improve business for customers. For example the number: 1-999-TOLL-FREE ; keeps the theme of your business front and center, while offering potential customers an easy way to remember who to call.Toll-Free Numbers give potential customers an extra reason to call you over your competitors.
A vanity number is more than just contact information, it is a business marketing tool that provides your company with a unique competitive advantage.
See also: How to make free calls via Skype
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Be Remembered, a memorable number means more calls. More calls? More leads! Share the post if you like it :)
