Tips to Increase The Reach of Social Media Posts

 It’s becoming harder and harder to make the voice of your business heard across social media, not because your message is any less valuable but due to the sheer surge in popularity of platforms like Facebook and Twitter.

 Combined with the noise and shift of such platforms to drive more paid posts, promotions and ads, organic reach – the kind you get from simply posting something to your page and waiting for your fans to see it – has inevitably dropped. Now that users have more to filter, they equally have a lower tolerance for doing that and the social networks know it.

 There are many factors that combine to make for a popular post. Depending on your business culture and the type of audience you’re trying to attract, some factors will be more valuable than others. Even so, it still makes sense to understand all of the potential plays you can make.

 Experimenting with your social media marketing posts helps you to see what your audience responds to and what puts them off your page. Over time this means you can craft just the right mix to perfect your posts. 

Improve Your Facebook Posts:

 - Light-hearted content geared towards entertainment value.
 - Strong visuals attract more attention. Memes can work well but need to be relevant, not just jumping on the bandwagon.
 - Topical posts that relate what you do to current events or seasonality.
 - Special offers, contests, or anything that casts your product/service in the light of saving page fans time and money.

Improve Your Twitter Posts: On Twitter, things are a little different. Think about these elements to craft the perfect Twitter post:

 - Brief, to the point posts make most sense and attract more attention. Cluttering up your 140 characters is a sure fire way to have people ignore you.
 - Tantalizing headlines should be used when you want to drive clicks to your site. Think like a newspaper editor!
 - Hashtags make your message more visible but should be used sparingly. One or two per tweet is enough.
 - Quotes and one-liners can work well.
 - Images can help to increase engagement but should be used in their own right (where the image is the point of the post, not an addition).
 - Repetition is okay. Tweets are a drop in the ocean and easy to miss, so it’s worth posting the same piece again a few hours later to help followers catch it. Varying the content of your tweet will help to make your feed more interesting, however, even when you’re communicating the same link or idea.
 More on: How to get more followers on Twitter

 On both social networks, the timing of your posts is also vital. Knowing when fans will be around to view your content helps more people to catch it early on, driving the likes and shares that increase your reach. Again, you can test out posting at different times to see what works best for your business page.
 Another quality that works well on both platforms is supporting a cause. If something you post, be it an offer or just a link to an article, supports a non-profit or some other selfless effort, fans will see that your page is about more than just selling them something.

 Factor in as many of these ideas as you can for your posts across these two prominent platforms to ensure that you keep your social media fans and followers coming back for more. Once you hone your social media strategy, you can integrate other marketing tools to make your brand more memorable online like using a Vanity Phone Number (a mixture of numbers and letters designed to make your company’s marketing more memorable).

 How Vanity Numbers Work?

 Custom phone numbers are important to a business because they tend to generate a higher response rate from potential customers. More calls means more sales, so a business without a vanity phone number is missing an important page in the marketing playbook. A descriptive word is usually integrated into the number to explain what you do or how you improve business for customers. For example the number: 1-999-TOLL-FREE ; keeps the theme of your business front and center, while offering potential customers an easy way to remember who to call.
 Toll-Free Numbers give potential customers an extra reason to call you over your competitors.
 A vanity number is more than just contact information, it is a business marketing tool that provides your company with a unique competitive advantage.
 See also: How to make free calls via Skype

 You need a phone number that customers will remember? Tellmh.com offers 5% off purchased made at RingBoost by using coupon code: ringboost5off  (expiration date 04/29/2018)
 NB: This discount is exclusive and is not found anywhere else on the Internet!

 Be Remembered, a memorable number means more calls. More calls? More leads! Share the post if you like it :)

Read More

How to get more followers on Twitter

 "Tweet" as part of his professional activity, is good ... Without a solid base of subscribers with whom to interact, share links, tips, promotions or other, animate a Twitter account is a time-consuming exercise, few profitable and fast-motivating hence the importance of reflecting, when you register at an effective strategy to rapidly increase your number of followers. Having clearly identified the goals of your presence on Twitter, various tools and techniques of communication-internes and external to plateforme- are available to encourage Twitter users following you. A necessary step to hope to become one day an "influential" user.

 Here are some golden rules, tips and best practices for improving your chances of being seen and followed on Twitter.

Improve its visibility on Twitter

 To encourage users to follow you, you must initially be identified by members as a relevant contributor. The first step is to clearly define your scope of action on the platform, and what you will bring to concrete. Only after this period of reflection that you can use the tools provided by Twitter to promote your profile.

Define "editorial line" for his profile:

 Twitter users generally follow patterns that match their interests. As a content producer, you are both "editor" and "chief editor" of your own communication space. For reasons of clarity and coherence, so you will have to define the editorial line, which will allow users to better identify you, and encourage them to follow you.
 A series of questions can help you set this policy:

 - On what I want to share content on Twitter (individual, independent professional, working group, project, business, website)?
 - In what area of ​​expertise I am more legitimate to express myself?
 - What are the objectives of my presence on Twitter: development of my personal brand, job search, B2B-B2C marketing, customer relationship?

Effectively acquaint their profile, customize his Twitter page:

 Twitter offers a presentation field (bio) in the form of a mini jack, allowing you to present to the community. This is an important commitment factor with potential followers.
- Indicate precisely who you are and on what topic you tweet exactly
- Add a URL in the appropriate field, depending on your communication objective (website, LinkedIn profile, personal blog, etc.)
- Add a photo: members adding a photo to their profile are much followed that members without photo.
- Localize
- Customize the background theme of your Twitter page (you can add a custom image on which you take the opportunity to share messages or slogans)

Use Twitter to recruit followers:

 Once your "identity" created and your editorial framework in place, you must follow a few golden rules to improve the visibility of your tweets, and encourage members to follow you:

 - Tweets frequencies is essential to hope to increase its base of followers. Set a daily goal of publications (between 5 and 10 is a minimum)
 - Use the Mention function (@xxxxx): it allows to interpellate a member (the equivalent of a Poke on Facebook) to engage in conversation and thus customize your relationship to the community. For example, to start a debate, greet interesting content produced by the person concerned, etc.
 - The ReTweet (RT): This feature, which allows a person to notify you recommended his tweet, should be used parsimoniously. If you use it too frequently (more than one tweet three), the risk of being perceived as a user who "produce" the content of its own. Use it with influential members (who have many followers) to make yourself visible to them.
 - HashTags (#): The keywords are important on Twitter, as these are significant standby criteria for many users. In the composition of a tweet, it is not always possible to indicate the concept / the general theme to which it relates. Consider using #Keyword function to promote your tweet, by including it in a thematic area (eg #marketing).
 - If your business allows, why not take pictures (eg products) and share them on the hosting platform of photos / videos Twitpic, knowing that there are many fast-sharing services (via smarpthone in particular)
 - Start competition events (eg product offering) rewarding one of your new subscribers for the duration of it.
 - Create lists: Twitter allows you to create following thematic lists. If you follow the accounts dedicated to your industry on one side and on management techniques on the other, you can create two differentiated lists. Not only will you organize your 'watchfulness' but in addition, each account you add to a list receives a notification. A good opportunity to get noticed by him and possibly be followed.
 - Managing tweet frequencies: Twitter recommends three to four tweets a day to maximize its commitment rate and thus maximize its chances of winning followers.
 - Analyze its Twitter traffic: Since July 2014, Twitter offers its analytics service. Consult and analyze your content manager allows more precisely identify successful tweets, the rate of commitment and demographics of your followers.

Recruit followers via external media and platforms

 Several tips are used to recruit followers "passively", outside the context of use of the service.
 Some possible solutions:

 - Add your Twitter user name (URL) on various social media and content sharing platforms where you are present (eg LinkedIn, Facebook, Digg, Slideshare, Scribd).
 - Add your Twitter user name to sign your professional email address, but also "physical" communication media (eg business card, etc.)
 - If you distribute a press release for the launch of a Job or event: incorporate a pre-written tweet template (to copy and paste) quoting your Twitter account, with a share link.
 - Embed a badge / button / Twitter widget to your blog / website.
 - Indicate on your website / blog that you "follow back" your new subscribers, on the principle of reciprocity.
 - Sign up for different Twitter profiles SEO directories. They allow you to appear in thematic lists or categories viewed by other members seeking Twitter profiles to follow. These include: Twellow, WeFollow, Listorious, Twibes, Tweetfind, etc.
 - Some Twitter members "automatically follow back" if you subscribe to their account. Although this method seems somewhat artificial, it can quickly increase its number of subscribers at the beginning, knowing that your number of followers is an important argument to encourage other users to follow you.
 - Buying followers: Not recommended ! It is possible to buy a large volume of Twitter followers. It is not advisable to practice this artificial inflation of figures. Reassuring in the moment, but risky in the long term. Indeed, the accounts are usually fake without real people behind. A quick scan can easily detect them (these fake accounts have no followers, never tweeting). This practice is likely to dent your online reputation.

 Good luck ! :)

Read More